Answers for founders and operators.
If you’re considering a partnership, these are the questions we hear most often. For markets and timing, see the target markets page.
What happens to my local brand?
To ensure maximum efficiency in sales and advertising, partner companies eventually transition to the UREM brand (including our founding company, 615 Media). The timeline depends on your market and current brand equity: smaller companies can transition faster, while larger firms typically follow a gradual, strategic plan to retain local authority during the changeover.
How long does the integration phase take?
Once the equity exchange is finalized, the infrastructure injection typically takes 30 to 60 days. We prefer to execute during your market’s slow season to avoid service disruptions during peak spring/summer volume.
Do I have to change my booking software and CRM?
Yes. To run a unified sales, finance, and production engine across markets, we standardize the tech stack. During the integration phase we handle the heavy lifting of the migration so the switch is as painless as possible.
Will UREM partner with my local competitors?
No. We partner with one leader per territory. The model is built for market dominance, not internal competition. If a strategic acquisition opportunity arises in your territory, it is consolidated under your leadership rather than creating multiple UREM teams fighting for the same agents.
What if the market shifts (recession/interest rates)?
Real estate is cyclical. Independent photographers are often squeezed first during downturns because they lack cash reserves or a dedicated sales force. UREM is designed as a diversified safety net across markets, with a centralized sales engine to provide stability through cycles.
What happens if I want to retire or exit later?
Solo media companies can be difficult to sell because they rely heavily on the founder. As a UREM partner, you own equity in a larger, diversified organization. That ownership can provide an exit-ready asset that is not dependent on one person’s day-to-day work.
Will this actually give me my life back?
The goal is to eliminate the “one-man band” decision fatigue. By moving ops, payroll, sales/finance, and post-production into systems, your role shifts from emergency contact to leader, so the business can function without you managing every fire.